Over 15 years consulting for AT&T, I partnered with enterprise leaders to unify the masterbrand architecture and led the evolution of core brand elements, color palette, experience principles, & more
From Senior Art Director to small business owner, I maintained key stakeholder relationships while improving both agent experience and customer satisfaction for AT&T
I thrived in collaborative and competitive UX environments, partnering across teams and excelling in bakeoff-style design challenges to deliver impactful solutions.
I delivered strategic UX/UI solutions that brought the rebrand to life across channels
Recruited, coached and upskilled digital team resources in the delivery of eCRM solutions, automated DAM templates, and design patterns library for AT&T
Created new experience principles and brand voice and visual hierarchy to unify the brand across business units and experiences
Evolved a new illustration language that complemented the core brand for specific audience needs in contexts both enterprising and entertaining
Contributed to the type hierarchy to highlight and reinforce key benefit statements, ensuring users quickly grasp the most important product advantages
The result is a powerful, dynamic brand which emphasizes cohesion over consistency, allowing AT&T to be credible and recognizable in all of their new contexts.
Introduced the "remote control for your life" strategy, organizing products into intuitive work, play, and relax zones to help users easily manage and navigate their digital lives.
Delivered creative designs for both marketing and UX projects, which included templates, website collateral, emails, user flows, and NDA projects
By combining my skills in visual design and UX, I ensured a cohesive and seamless user experience across different touchpoints.
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