Jostens UX/UI

Led UX/UI redesign that increased conversion rates, bolstered AOV, and resulted in the highest grossing month of e-commerce revenue in the history of a 125 year old consumer company.

Equifax UX/UI

Co-led UX/UI that manifested the monetization strategy delivering a good/better/best subscription model that revealed dormant revenue for Equifax.

XD Framework where intention and experience lead to brand meaning that a customer can believe in

myEquifax™ Site Flow

Co-led UX/UI of an edge-to-edge digital ecosystem that monetized financial products and services as a subscription model fully baked with strategic upsell triggers and gamification providing excuses for the user to return to.

By utilizing the Hooked Method UX framework, this site flow includes a below the surface IA with upsell triggers that deliver a habit-forming product UI that provides value to the user

AT&T, Remote Control For Your Life

Led business strategy ‘trade-offs’, retail design, product design and UX/UI of tablet-driven B2B experience that enabled a 21% YoY revenue increase and enabled automated remarketing efforts.

B2B, Persona-led sales experience

B2B Services/Products Reveal

Scaleable 'Halo' allows for the swap-out of a hero product as each vertical 'Blade' introduces the benefit.

iBeacon tech prompts a curated experience that has intuitively bucketed products into approachable work, play, relax zones that direct your digital life.

Interactive screens increase engagement and help reinvent the brand by making the experience personal.

XD framework to aid business in overcoming a cost POV in revealing a more complete picture of customer POV that delivers value

AT&T

Led UX/UI, brand development, service-channel visual hierarchy & voice for AT&T's eCRM solution enabling over 5300 retail managers' ability to craft omni-channel deliverables on demand.

AT&T eCRM, Ad Customizer/Downloads Library

In-store

Out of Home

Publication Ad

Packaging Design

Exhibit design & on-site installation management

OneDigital UX/UI

Co-led UX/UI of a digital ‘hive’, a centralized hub of activity that’s the one place you can get everything you need to learn develop and grow your team as a small business owner

The LYCRA Company

Led UX/UI that increased site traffic, decreased bounce rate, increased pages per session, and increased YoY conversion rate.

The Home Depot Spring Hiring Campaign

#BuiltToBringIt
Led UX/UI & omni-channel campaign concept & deliverables that attracted 120,000 applicants in an effort to land 80,000 new store-wide Home Depot associates.

First Service Credit Union

For you, not profit.

Led strategic brand platform and omni-channel deliverables for the First Service Credit Union.

The Home Depot Advanced Planning

The Home Depot | PRO | Garden Club | Loyalty programs
Weekly pitched advanced planning platform strategies & omni-channel rollout for The Home Depot programs.

The Home Depot Gift Cards

On average, consumers spend 67% more than their gift card amount in-store. My designs helped increase purchase intent and sales.

Holiday gift card, (2016)

Holiday gift card, (2014)

Holiday gift card, (2016)

Holiday gift card, (2014)

Holiday gift card, (2013)

Holiday gift card, (2015)

Ironwood Design Group

Led UX/UI, information architecture, site taxonomy, brand strategy, identity design, channel agnostic marketing campaign that resulted in a 400% increase in online engagement.

PRIMM Roofing

Led UX/UI, information architecture, site taxonomy, brand strategy, identity design, channel agnostic marketing campaign that resulted in a 23% increase in YoY revenue.

Ground Game

Led UX/UI, information architecture, site taxonomy, brand strategy, identity design, channel agnostic marketing campaign that resulted in a 34% increase in YoY revenue.

MAX, MOMENTS THAT MATTER

Led strategic brand platform, data monetization, product design, UX/Ui, and omni-channel deliverables for the MAX Credit Union rebrand.

Babies 'R' Us Shopper Activation

Led customer experience and UX/UI in revealing dormant revenue opportunity in delivery of baby registration experience design.

The registry process can serve as an opportunity for expectant mothers to take part in a Sip & Scan Registry Event.

The Scan and Match Mobile App helps simplify the baby registry process. Parents-to-be can simply shoot or upload photos of their baby’s nursery themes and colors.

Winning at registry is critical because both shoppers and consumers are buying for baby. Maximizing Graco's share of registry is accomplished by double exposing products in a more inviting setting.

The side in-run locations provide ideal opportunities for posting promotional and informational signage within the Babies“R”Us store environment.

Innovation-focused mobile platforms promote new products and features that are worthy of attention and reinforce Babies“R”Us as the ultimate resource for innovative, exclusive baby products.

Newell Rubbermaid

From the 25th anniversary of the GRACO Pack n’ Play to recruiting efforts that attract talent to Newell Rubbermaid’s new 40,000-s.f. Immersion labs facility–it all starts with an understanding of audience, garnering their attention and getting them to act.

Industrial Design Trade Show Recruiting Display

GRACO Shopper Marketing

Pack 'n Play 25th Anniversary Identity

The Home Depot Tradeshow Activations

#WeBuildDoers

In partnership with one of the largest booth manufacturers, we created interactive talent acquisition activation experiences that surpassed all KPIs:
• Over 2500 unique visitors
• 300 1:1 information sessions and follow-ups
• Trending social media mentions
• Over 400+ on-site interviews conducted