Cox Communications UX

Advocate for human centered design principles and culture that translate complex business and technical requirements into clear, user-centric UX flows that contribute to an intuitive, innovative and improved UI resulting in user engagement lift on desktop of 69.7% and 151% for mobile.

Jostens UX/UI

Collaborated with engineering teams and boundary partners in UX site improvements that resulted in a 22.7% increase in YoY gross adjusted site revenue

Amazon Autos

Customer journey mapping, buyflow enhancements, upsell strategy, and UX/UI for Amazon Autos + Hyundai

Equifax UX/UI

Crafted detailed journey maps, service blueprints, experience requirements, and design system library that enabled the UX design of an online subscription model for Equifax

myEquifax™ User flow

Co-led UX/UI of an end-to-end digital ecosystem that monetized financial products and services as a subscription model fully baked with strategic upsell triggers and value-added features

AT&T B2B CX

Led navigational schema based on user needs, content models and technical constraints that informed the UX design of of tablet-driven B2B experience that enabled a 21% YoY revenue increase

B2B, Persona-led sales experience

B2B Services/Products Reveal

Scaleable 'Halo' allows for the swap-out of a hero product as each vertical 'Blade' introduces the benefit.

iBeacon tech prompts a curated experience that has intuitively bucketed products into approachable work, play, relax zones that direct your digital life.

Interactive screens increase engagement and help reinvent the brand by making the experience personal.

AT&T CX

Led CX and UX/UI in the delivery of eCRM solutions, automated DAM templates, and design patterns library for AT&T

AT&T eCRM, Ad Customizer/Downloads Library

In-store

Out of Home

Publication Ad

Packaging Design

Exhibit design & on-site installation management

OneDigital UX/UI

Co-led UX/UI of a digital ‘hive’, a centralized hub of activity that’s the one place you can get everything you need to learn develop and grow your team as a small business owner

The LYCRA Company

Manifested the digital monetization strategy by crafting detailed journey maps, service blueprints, experience requirements, and UX that ultimately achieved a +14% lift in YoY conversion rate and a 39% reduction in YoY bounce rate

Employee Recruitment CX & UX

#BuiltToBringIt
Led UX of The Home Depot’s new employee recruiting platform delivering 120k applicants, 50% above plan

First Service Credit Union

For you, not profit.
Led CX, UX, and brand strategy platform for the First Service Credit Union.

The Home Depot Gift Cards

Consumers spend 67% more than their gift card amount in-store thus increase purchase intent and sales

Holiday gift card, (2016)

Holiday gift card, (2014)

Holiday gift card, (2016)

Holiday gift card, (2014)

Holiday gift card, (2013)

Holiday gift card, (2015)

MAX Credit Union CX

Led CX, UX, and brand strategy platform for MAX Credit Union

Babies 'R' Us CX

Led CX and UX of baby registration experience design

The registry process can serve as an opportunity for expectant mothers to take part in a Sip & Scan Registry Event.

The Scan and Match Mobile App helps simplify the baby registry process. Parents-to-be can simply shoot or upload photos of their baby’s nursery themes and colors.

Winning at registry is critical because both shoppers and consumers are buying for baby. Maximizing Graco's share of registry is accomplished by double exposing products in a more inviting setting.

The side in-run locations provide ideal opportunities for posting promotional and informational signage within the Babies“R”Us store environment.

Innovation-focused mobile platforms promote new products and features that are worthy of attention and reinforce Babies“R”Us as the ultimate resource for innovative, exclusive baby products.

The Home Depot Tradeshow Activations

#WeBuildDoers

In partnership with one of the largest booth manufacturers, we created interactive talent acquisition activation experiences that surpassed all KPIs:
• Over 2500 unique visitors
• 300 1:1 information sessions and follow-ups
• Trending social media mentions
• Over 400+ on-site interviews conducted