I led the redesign of Equifax’s financial services platform, a large enterprise client facing challenges with user engagement and complex workflows.
My focus was on improving usability, streamlining complex user journeys, and delivering a scalable design system-all while closely adhering to evolving financial regulations and compliance requirements.
This meant collaborating cross-functionally to ensure every design decision not only enhanced the user experience but also met rigorous industry standards for security and data privacy.
I led a persona definition workshop that brought together cross-functional stakeholders to collaboratively map user journeys. This alignment enabled us to design optimal UX flows tailored to real user needs, ensuring that every team-from product to
I mapped out compliance mandates alongside user behaviors. I led the creation of annotated wireframes that clearly documented these requirements and included compliance checkpoints at key stages of the user journey. To further support usability and
Outcomes: Passed all legal compliance & financial regulatory requirements Demystified complex financial information Produced double digit increases in revenue  Led to consultancy being awarded Equifax design system
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