B2B, Persona-led sales experience
A curated tray of B2B services or products dynamically revealed based on the persona selected by the customer
Introduced the "remote control for your life" strategy, organizing products into intuitive work, play, and relax zones to help users easily manage and navigate their digital lives.
Interactive screens significantly increase engagement and help reinvent a brand by making the experience personal and memorable
AT&T’s Chicago flagship store embodied the "remote control for your life" strategy with an immersive, interactive environment-featuring hands-on demos, & themed lifestyle zones connected to daily life
AT&T Chicago 2.jpg
AT&T Chicago.jpg
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